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A black and white illustration of a jeans-wearing, topless, well-defined, muscular man performing a bicep curl with a heavy dumbbell.
He is cast into deep shadows, with bright highlights drawn in white on a black background.
He represents the persistent, single-minded focus, determination and great effort that is required to achieve our goals. It’s about the motivation and drive, the discipline and hard work that drives us towards success, to complete our plans.